Professional Experience


Senior Full Stack .NET DeveloperContract2019
Santander Consumer USAIrvine, CA
Contracted by global banking leader to assist in kick-starting development of new internal LOB application.
  • Established and implemented best practices for consumption of Angular 8 Data Stores communicating with a .NET Web API Data Service. The service provided both basic CRUD functionality and an entry point to complex, data-driven back-end validation flows.
  • Design and documentation of cross-functional communications mechanism; including data, repository, domain and service layers. Guided by client's aversion to risk, current and new mechanism will co-exist enabling a managed transition. This also allowed for full flexibility during sprint planning.
Development Environment
  • .NET 4.8
  • C# 8
  • ASP.NET Web Api
  • Angular 9
  • Visual Studio 2019
  • Visual Studio Code
  • SQL Server
  • SQL Server Management Studio (SSMS)
  • Azure Team Services
  • JavaScript
  • jQuery
  • AJAX
  • JSON
  • HTML5
  • CSS

Senior Web Developer2018 - 2019
Fuse InteractiveLaguna Beach, CA
Recruited by award-winning solutions provider to assist in building core functionality of new multitenant application for managing and supporting Kawasaki Motorcycles worldwide websites.
  • Architected, wrote and implemented codebase and database infrastructure for multi - tenant capabilities, including feature management, multiple languages, website / user analytics and mapping functionality.
  • Created custom HTML Helpers, Extension Methods, T4 Template customizations, and Editor Templates for common components — accelerating team efficiency and enhancing code reuse.
  • Implemented ASP.NET Identity — enabling management of multi - tenant back - end administration users and front - end “My Kawasaki” users.
  • Guiding and mentoring developers on software and databases best practices.
Development Environment
  • .NET 4.7
  • C# 7.2
  • ASP.NET MVC
  • Entity Framework 6.2 (EF)
  • Visual Studio 2017
  • SQL Server
  • SQL Server Management Studio (SSMS)
  • Team Foundation Services (TFS)
  • JavaScript
  • jQuery
  • AJAX
  • JSON
  • HTML5
  • CSS

Senior Software EngineerContract2018
IPS Group Inc.Tustin, CA
Contracted by provider of technically-advanced smart parking solutions to plan, design, and develop new SaaS product offering to support the organization’s new line of business.
  • Built Web API-based solution for immediate adoption by an initial client while ensuring long-term scalability as other clients come online.
Development Environment
  • .NET 4.7
  • .NET Core 2.0
  • C# 7.0
  • ASP.NET Core MVC
  • ASP.NET Core Web API
  • Entity Framework Core 2.0 (EF)
  • EF Code-First
  • Visual Studio 2017
  • SQL Server 2017
  • SQL Server Management Studio (SSMS)
  • Git
  • Jira
  • JavaScript
  • jQuery
  • JSON
  • HTML5
  • CSS

Senior Software EngineerContract2017
American Association of Critical-Care Nurses (AACN)Aliso Viejo, CA
Brought on by the world’s largest specialty nursing organization to enhance the submission and management functionality within the association’s existing website to incorporate all course requirements, presentation materials, curriculum, and scheduling to be used at the upcoming annual conference and beyond.
  • Identified a fatal flaw in an existing critical business process — immediately re-architecting the solution and launching the enhancements in time for the original due date.
Development Environment
  • .NET 4.6
  • C# 6.0
  • ADO.NET
  • ASP.NET MVC
  • Ninject (IOC)
  • Visual Studio 2015
  • SQL Server 2012
  • SQL Server Management Studio (SMSS)
  • SQL Server Profiler
  • TSQL
  • Stored Procedures
  • Team Foundation Server (TFS) 2015 for Version Control
  • JavaScript
  • jQuery
  • JSON
  • Bootstrap
  • Backbone
  • HTML5
  • CSS
  • SASS
  • LESS

Senior Software Engineer2011 - 2017
Pacific Life InsuranceAliso Viejo, CA
Hired on as senior developer for the 150-year-old insurance provider’s App Development Department with full accountability for all development application requirements, software engineering, and quality assurance for the Life Division’s externally-facing web properties.
  • Transformed customer management of policy funds — upgrading it from an error-prone paper-based system to a streamlined online process that successfully reduced customer service calls by 90%. Recognized by CEO for contributions to the project.
  • Deeply involved in the creation, enhancement, and maintenance of numerous websites and services — serving both external and internal clients.
  • Team evangelist for the implementation of development best practices, spearheading major SOA initiative that centralized shared functionality and data access. Later, to accommodate division needs, the service was enhanced to enable access across the organization.
Development Environment
  • .NET 4.7
  • C# 6.0
  • ADO.NET
  • ASP.NET MVC
  • ASP.NET Web Forms
  • Windows Communication Foundation (WCF)
  • DTOs
  • ASP.NET Web API
  • Web Services
  • SOAP 1.1 & 1.2
  • Visual Studio 2015
  • SQL Server 2012
  • SQL Server Management Studio (SSMS)
  • SQL Server Reporting Services (SSRS)
  • SQL Server Profiler
  • TSQL
  • Team Foundation Server 2015 (TFS) for Version Control & Release Management
  • JavaScript
  • jQuery
  • JSON
  • AJAX
  • Bootstrap
  • HTML5
  • XML
  • CSS

Senior Software Engineer2010 - 2011
NirshamimTel Aviv, Israel
Joined Tel Aviv-based lead referral service as direct report to the Head of Development with the mandate of streamlining and automating the process of funneling leads to colleges and universities.
  • Led initiative to modernize and automate the company’s complex monthly billing process into an on-demand financial reporting system — delivering revenue visibility and insights at the click-of-a-button.
  • Senior technical lead in the planning and implementation of numerous enhancements, ongoing maintenance, and an SEO overhaul for the existing lead generation site.
Development Environment
  • .NET 3.5
  • C# 3.0
  • ADO.NET
  • ASP.NET Web Forms
  • Visual Studio 2010
  • SQL Server 2008 R2
  • SQL Server Management Studio (SSMS)
  • SQL Server Profiler
  • TSQL
  • Stored Procedures
  • Team Foundation Server 2015 (TFS)
  • JavaScript
  • jQuery
  • JSON
  • AJAX
  • HTML. XML
  • CSS

Senior Software Engineer / Project Team Lead2009 - 2010
Exsilio ConsultingTustin, CA
Recruited into the role of Senior Engineer and Project Team Lead for boutique Microsoft-focused tech consultancy providing external support in the digital marketing of high-profile Microsoft products.
  • Identified opportunity to centralize core site functionalities into a shared library — slashing development time for new sites while enabling code reuse and the enforcement of best practices.
  • Led team of four developers in building the company’s next-gen virtual training platform — combining virtual machines, chat, forum, attendee management, and usage tracking into a single application to create a deeply impactful and unified training experience.
Development Environment
  • .NET 3.5
  • C# 3.0
  • ADO.NET
  • ASP.NET Web Forms
  • Visual Studio 2008
  • SQL Server 2005
  • SQL Server Management Studio (SSMS)
  • SQL Server Profiler
  • TSQL
  • Stored Procedures
  • Visual Studio Team System 2008
  • JavaScript
  • jQuery
  • AJAX
  • HTML
  • XML
  • CSS

Team Lead / Lead Software Engineer / Senior Software Engineer2005 - 2009
Advanced Access (now Homes.com)Anaheim Hills, CA
Brought on as key development team member by the leading real estate-focused website company — hosting 30,000 sites while delivering comprehensive Web, SEO, and digital property listing solutions.
  • As Senior Engineer, played a key role in building the company’s next-generation custom site creation engine — enabling 32,000 brokers to build and manage their real-estate websites.
  • As Lead Engineer, led team of five developers in planning, designing, and developing a new real estate search engine for use by brokers and their clients — delivering inventory data for 3 million MLS listings with user search behavior tracking, automated property update emails, and the first-ever shape-driven geographical search capability.
  • The projects helped position the organization for acquisition by Homes.com.
Development Environment
  • .NET 2.0
  • C# 2.0
  • ADO.NET
  • ASP.NET Web Forms
  • Visual Studio 2005
  • SQL Server 2005
  • SQL Server Management Studio (SSMS)
  • SQL Server Profiler
  • TSQL
  • Stored Procedures
  • Microsoft Visual SourceSafe (VSS)
  • Subversion
  • JavaScript
  • AJAX
  • HTML
  • XML
  • CSS

Lead Software Engineer / Software Engineer2003 - 2005
The Dot PrinterTustin, CA
Recruited by the executive leadership team of established OC-based printing and fulfillment services company to lead all aspects of development for its ahead-of-its-time migration into the digital sphere — transforming the organization and its product offering while enabling new opportunities for revenue growth.
  • Engineered revolutionary customer-facing technologies for online marketing material creation, direct digital printing, and ongoing streamlined fulfillment services.

Software Engineer2000 - 2002
E-Base Ltd.Tel Aviv, Israel
At the height of the dot.com boom, brought on as dev team hire #2 for Tel Aviv-based tech start up focused on legal precedent research — with the mandate of building the first-of-its-kind subscription-based tool for understanding / interpreting legal decisions and precedent.
  • The solution strategically positioned the company for acquisition.